As the technology has developed, it has given whole new realm to the use of internet. Before smart phones came, people wanted laptops more than desktops, but now, ever since the arrival of smart phones and tablets, people feel more comfortable using these more than their laptops. This has resulted in drifting of the website user traffic to the easy-going mobile apps, in accordance with the Law of Accessibility.
Mobile apps add a completely fresh dimension to your marketing strategy by enhancing the user experience. They provide services similar to PC, except that they can be used on the go. In the fast paced corporate setting, they have made users’ lives easier and more dynamic. Most companies are now-a-days choosing mobile apps to reach millions of smart phone and tablet using customers.
Mobile apps are economical for users in terms of time and internet data cost, especially for the websites that need a lot of per day time to browse. Most of these websites are included in the following categories:
- E-commerce Websites: Usually these websites have huge online stores and take up too much time to go through all the available products before finally settling for something to buy. Examples of such websites are Jabong, Flipkart, Amazon, Snapdeal, Homeshop18 and many more.
- Social Media Websites: These websites generally need to be visited many times every day, and opening them is such an easy affair when it is done using mobile apps, as opposed to using them on PC. A few examples of these websites are Facebook, Instagram, Pinterest, Twitter, etc.
Mobile apps allow users to look up their favorite products on various shopping websites while they are on breaks from work, or studies; and check out their social media accounts every time a notification buzzes in, multiple times a day. So, with mobile apps make their lives easier, as in they don’t need to waste time and effort in switching on a PC every time they want to skim through their Facebook or Twitter account.
Mobile Apps created by Hillious are so noticeable that it allows your customers to sift through various products and services offered in no time with easy selection process for buying what they like. Instead of going through all the windows in a PC, customers can avail your products at one platform, and pay for it effortlessly. This not only boosts your direct sales, but also acts as a competent marketing tool for your company through ratings and comments left by the consumers. It helps in developing Brand Loyalty as well. Moreover, you can also give ads of your app on websites or on other apps which ultimately helps you boost your sales.