The Impact of Content
Content plays an integral role in all other digital marketing channels.
EMAIL - Compelling content development is crucial in getting recipients to open, and then click through your email marketing initiatives. Providing your audience with messages and resources worth reading is what will keep them coming back for more.
PPC - In order for PPC campaigns to be effective, you need great content creation. It needs to draw in the reader, and give them just enough information to pursue further details and visit your website.
SOCIAL MEDIA - Content that is easily sharable means that it has the capability to get in front of a wide audience. Creating resources that can be distributed on social platforms allows you to show your value to your followers, and hopefully your future customers.
PUBLIC RELATION - Building up a persona for your business depends on a good relationship with your public audience. That means utilizing the right content strategy to display your thought-leadership, build up your inbound links, and solidify a reputation for your brand.
SEO - Your website will be recognized and rewarded by search engines that believe you have quality content and writing to share with users. Consistent publishing and building up a good reputation will organically increase your positioning.